JAMES LEWIS BUTCHERY IDENTITY
Brand characteristics:
→ local, family-run butcher shoppe established in 2010
→ looking for better experience + retained relevance
→ community + family centric
→ customers: travelers, out-of-towners, + Fayetteville locals
→ “James Lewis” represents the owner + company name
→ focus: reputation, community, craft, + ethics
Products:
→ produce
→ eggs
→ jams
→ salsas
→ honeys
→ baked goods
→ meat products
→ deli items
Further Expansion:
→ basic butcher classes
→ drink pairings
→ nearby delivery
→ dietary accommodations
→ “Food Truck Friday”
→ holiday food drives
→ summer cookouts
Research
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Research ✷
I was mostly interested in 2nd century Roman reliefs that depicted butcher shops.this was the first visualization of butchery known to man so I thought it would be a good foundation for my identity system. I was also curious in implementing the visual language found in family crests and the official mark for the butchers guild.
Identity
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Identity ✷
Application
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Application ✷
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Print ✷
Packaging
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Packaging ✷
Digital
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Digital ✷
