Identity: E-Commerce Fashion

STNDRD IDENTITY

STNDRD—is an e-commerce fashion apparel brand located in Chicago. They sell quality basics worldwide and collaborate with local, as well as, global partners to make long-lasting pieces. Their brand values ethical supply, transparent sourcing, and honest labor. Their goals are to improve labor markets within the sphere of clothing manufacturing and distribution, as well as, to “set the standard” for supplying high-quality, ethical products in an oversaturated market of fast fashion.

Brand Characteristics:
→ Ethical Supply
→ Transparent Sourcing
→ Honest Labor
→ Slow Production Process
→ E-Commerce Based
→ 48 Hour Pop-Up Shop
→ “Set the Standard”

Brand Competitors:
→ Everlane
→ Aritzia
→ Generic
→ AYR
→ Toteme
→ Grana

Brand Products:
→ Basics: High-Quality, Long-Lasting Pieces
→ Collaborative Collections with Partners
→ Globally Produced Patterns & Materials

Identity

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Identity ✷